YWCA of Westfield, NY’s Women of Distinction Gala

The YWCA's current strategic framework is a culmination of collaborative efforts with YWCAs nationwide, deeply rooted in their legacy of championing social justice causes. It serves as a guiding compass for their collective initiatives, allowing each YWCA to customize its approach to meet local needs. The framework's objectives include promoting equitable opportunities for people of color, bolstering economic prospects for women and girls of color, and improving the well-being and safety of this historically marginalized group through the provision of vital resources and support systems.

As part of my responsibilities, I had the pleasure of being entrusted with the task of crafting a logo, advertisement, and ticket design for the YWCA of Westfield NY's Women of Distinction Gala event.

For the logo design, I aimed to encapsulate the event's essence, which revolves around celebrating women. Consequently, I designed a logo that exudes femininity and modernity, featuring a captivating silhouette of a woman as the centerpiece to symbolize the event's essence, all while preserving their brand's distinctive color palette.

In the creation of the ad and ticket designs, my objective was to maintain a contemporary yet evocative ambiance, underscoring the gala's upscale nature.